Challenge: Hello Sister came to us with a need for immediate growth on their various social media platforms, due to their single "Middle Schooler" being featured on Disney Channel. All eyes within the kids pop industry were on them. 

Solution: We were able to create a custom campaign in order to build up the amount of organic followers & listeners dramatically.

Key Metrics: 6.8k New YouTube Subscribers in the Last Year

Key Metrics: Audience Retention Rate (ARR): 74.72%

Key Metrics: 24% Spotify Algorithmic Playlist Activation

Bonus: Hello Sister has now been signed by Create Music Group

Problem: OBAS wanted to gain more female followers, that listened to Hip-Hop music, and who are in his target age range. 

Solution: We were able to coordinate an influencer campaign with the help of Keisha Cole which netted OBAS over 12,000 new Instagram followers (Primarily women), which helped dramatically increase his engagement.

Problem:  When OBAS Came To DSM, we identified a lot of fraudulent traffic on his YouTube channel. He was also unable to convert his listeners into followers. 

Solution: Once we identified his core audience, we launched multiple campaigns using his most liked songs in order to scale "Colioni" 2.4 Million + Views. In Addition to building his subscriber base rapidly.

Key Metrics: Average Cost Per View (APV): $0.01

Key Metrics:Audience Retention Rate (ARR): 74%

Key Metrics: Monthly Subscriber Rate (MSR): 1000+ Subs

Problem:  When OBAS came To DSM, he was trying to gain more traction and momentum in his music career. 

Solution: After we strategically promoted his song "Colioni", it helped him get in the door to obtain a feature from Rick Ross which we are currently promoting. This has helped him reach higher levels in the music industry. 

Key Metrics: Approaching 1 Million + Streams on Spotify

Key Metrics: 30% Spotify Algorithmic Playlist Activation

Key Metrics: 14k Playlists Adds

Problem:  China Mac came to DSM with a Shopify Store that was already created and was making sales, however, he did not have the proper resources in play to catch those abandoned carts as well as a follow up system to incentivize customers to come back and buy. 

Solution: We were able to get the proper resources onto his site to help bring users who abandoned their cart back to the site to convert. We also added an upsell funnel so he could capitalize on his already loyal fanbase and offer them more value. Additionally, we added an email collection pop up that offers discount codes as well as a countdown timer to increase urgency of sales. 

Key Metrics: 1.58% Online Store Conversion Rate vs. 0.89% Previous Month

Key Metrics:Returning Customer Rate: 4.48% vs. 3.33% Previous Month

Key Metrics: Total Sales: $3881.46 vs. $1877.29 Previous Month